Given we now have a number of Delta folks reading FT I have to post this gripe. Especially as I have received multiple emails.
Dear Delta,
Sending me an email telling me that it is my "Last Chance To Claim Your Delta Sky Club Gift" only to find out that I only get the gift if I buy a membership is an insult. The definition of a gift is "a thing given willingly to someone without payment."
What you are really offering is a promotional bonus. Like buy 1 get 2. Or in this case buy a 12 month membership and get two extra months for free.
Yeah it is all semantics and we can nit-pit but at the end of the day such marketing tactics are for me are one step from bait and switch.
Sincerely,
FUTR
Dear Delta,
Sending me an email telling me that it is my "Last Chance To Claim Your Delta Sky Club Gift" only to find out that I only get the gift if I buy a membership is an insult. The definition of a gift is "a thing given willingly to someone without payment."
What you are really offering is a promotional bonus. Like buy 1 get 2. Or in this case buy a 12 month membership and get two extra months for free.
Yeah it is all semantics and we can nit-pit but at the end of the day such marketing tactics are for me are one step from bait and switch.
Sincerely,
FUTR